Web sites display Error 404 pages when a page cannot be found on the server, for example, if a shopper tries to access your store with a bookmarked URL for a product your store no longer carries.

Commerce Cloud uses the Page Not Found widget to display a message to the shopper that the page they searched for has not been found. (This widget is available for the Error layout.)

Note: There is a unique URL for each of the page layouts, providing a direct link to the individual layout previews without the need to navigate from the Layout tab.

Customizing the Page Not Found widget and Error layout can help reduce site abandonment when shoppers reach your error page. Make sure the page reflects your store’s branding and includes links to other pages, such as bestselling products (see Display product recommendations for more information) or the store’s home page.

To learn how to customize layouts and widgets, see Customize your store layouts.