You can configure a keyword redirect to direct shoppers to a location in your store or an external site when they enter a specified search term or terms. This lets you display a relevant promotional page or product category page instead of a typical list of search results.

A keyword redirect is triggered by one or more search terms; the target of a keyword redirect is a URL in your store or an external site. For example, a keyword redirect with the search term “delivery” and the URL “http://shipping.example.com” redirects shoppers to “http://shipping.example.com” if they use “delivery” as a search term.