Email address

The shopper’s email address.

No

No

Receive email

A shopper can opt in/opt out of email notifications

No

No

Gender

The shopper’s gender. You can only use this attribute in a rule if you are collecting gender information in a custom widget.

No

No

Lifetime spend

Grand total, including tax and shipping, of the shopper’s order totals. Orders must be qualifying orders. See Qualifying orders.

No

Yes

Lifetime average order value

Average of the shopper’s order totals, including tax and shipping. Orders must be qualifying orders. See Qualifying orders.

No

Yes

Number of orders

Number of orders for this shopper. Orders must be qualifying orders. See Qualifying orders.

No

Yes

Last purchase amount

Total of the shopper’s last order, including tax and shipping. Order must be a qualifying order. See Qualifying orders.

No

Yes

Registration date

The date that the shopper’s profile was created

Yes

No

First purchase date

The date of the shopper’s first order. Order must be a qualifying order. See Qualifying orders.

No

Yes

Last purchase date

The date of the shopper’s last order. Order must be a qualifying order. See Qualifying orders.

No

Yes

Previous visit date

For a currently logged in shopper, the date of the visit before the current one. For a shopper who is not logged in, the date of the visit before the last one.

Note: Another attribute, Last visit date, is the date of the current visit for a currently logged in shopper, or the date of the last visit for a shopper who is not logged in.

Yes

Yes