Commerce Cloud automatically adds alt text and title attributes to the <img> tag for each image on a product or collection page on your store.
Search engines index alt text and use it to return images for user queries. Alt text is also used when shoppers cannot view images on the web. For example, a blind shopper’s screen reader reads an image’s alt text when it reaches the image on a category page on your store.
A title is used as a tooltip, or hover text, when a shopper points to the image.
By default, both attributes are set to the value of the Name property for the product or collection. You can customize the alt text and title when you edit a product or collection on the Catalog page in the administration interface. See Add alt text and titles to images for more information.
