Shopper Profile

Attributes of individual registered shoppers who have logged in to a personal account

Account

Attributes of shoppers who have logged in using contact credentials that have been defined as part of a business account. This category only appears if account-based shopping has been enabled in your environment. Contact your Oracle account manager for more details on how to activate this functionality.

Audience

Audience attributes are existing audiences that can be used in rules to categorize shoppers who are members of existing audiences. This category only appears as a choice in the interface after you have defined at least one audience.