Web search engines partly base their rankings of pages on the words that appear in certain HTML tags, particularly <meta> tags and the <title> tag. A common SEO technique is to list key search terms in those tags, to raise the ranking of the pages for those terms. While you should avoid “keyword stuffing” – that is, overloading tags with content and keywords that are not helpful for shoppers, especially keywords that have nothing to do with the content of your store – you can customize these tags.
This section includes the following topics:
