Promotions and coupons allow you to offer discounts on specific products or groups of products. For example, you might decide to promote a range of products for Mother’s Day by highlighting them with an image on your site’s “Welcome!” page and offering a 10 percent discount if customers order them by a specific date. Or you might want to e-mail new customers a coupon to encourage return visits.

Promotions specify options that define the conditions a customer must meet before qualifying for the discount, and how the discount is applied. For example, you can specify that a customer must purchase an item from the Outerwear category, that they spend more than $50, or that they make their purchase during July. Coupons make promotions available to customers (assuming the promotion conditions are met) when a user enters a coupon code. Creating a coupon involves associating a coupon code with a promotion. Both promotions and coupons can be organized in folders and found through the same searching and filtering controls used by other Merchandising assets See Merchandising UI Overview and Creating and Managing Assets.

This chapter describes how to create, edit, and work with promotions in Merchandising. It includes the following sections: