You can configure a keyword redirect to direct end users to a specified location in an application when they enter a specified search term or terms. This enables you to display a relevant promotional page or product category page instead of a typical list of search results.

A keyword redirect triggers on one or more search terms; the target of a keyword redirect is a URL in your application. For example, a keyword redirect with the search term "delivery" and the URL redirects an end user to if they use "delivery" as a search term.

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