You can configure a keyword redirect to direct end users to a specified location in an application when they enter a specified search term or terms. This enables you to display a relevant promotional page or product category page instead of a typical list of search results.
A keyword redirect triggers
on one or more search terms; the target of a keyword redirect is a URL in your
application. For example, a keyword redirect with the search term "delivery"
and the URL
http://shipping.example.com redirects an end user to
http://shipping.example.com if they use "delivery"
as a search term.
Note
If you create a search term trigger for a page that corresponds to a search term trigger for a keyword redirect, the keyword redirect takes priority over the search trigger. For example, if your "About Us" page is configured to fire for a search that includes the term "information," and you also create a keyword redirect that takes the user to the "Contact Us" page when they enter the search term "information," the "Contact Us" page takes precedence.
