A rule describes the logic of how to promote content for display to application users. rules implement merchandising and content spotlighting features. Merchandising and spotlighting content is a process of identifying and promoting contextually relevant records to visitors as they navigate or search within a catalog.

Rules have several parts: the records in a data set, the conditions that must be met before those records are displayed, and the templates that determine how those records are rendered in the application. In short, the rule describes triggers as well as results. Dynamic pages and page sections are examples of rules. You can use rules to configure pages or sections to show global promotions, or to limit the display of featured products and categories to contextually relevant suggestions.