You can restrict who sees your content by associating the rule with a user segment.
User segments allow Oracle Commerce applications to display content to a subset of users. When you associate a rule with a user segment, that user segment becomes another trigger for your rule. For example, if you have two user segments, "members" and "non-members," and you create a rule that contains a membership promotion, you might only want "non-members" to view it. In order to ensure that only users segmented as "non-members" view the content, you must associate that rule with the "non-member" user segment.
To associate a rule with a user segment:
Check the toolbar and verify that you are working in the correct project.
Click the rule that you want to edit in the Rules section of the navigation tree.
The Add/Modify User Segments dialog box displays.
From the user segment tree on the left, select the user segment that you want to see the rule display.
Click Add to copy the user segment into the User Segments list on the right.