You can add keyword redirects to your application in the Keyword Redirects page in Workbench.
You can configure multiple keywords that trigger a redirect to the same location.
To create a keyword redirect:
If your application has multiple sites or uses more than one keyword redirects group, select a Keyword Redirect Group from the drop-down list.
The Add Keyword Redirect panel appears.
Enter a search term or terms in the User Search Terms field.
Select a match mode from the drop-down list:
Match Phrase — Default. A search query triggers a redirect if the search terms match in the specified trigger terms in the same order. The search query may include additional terms before or after the trigger terms.
Match All — A search query triggers a redirect if the search terms include all of the specified trigger terms, but not necessarily in the same order.
Match Exact — A search query triggers a redirect only if the search terms exactly match the specified trigger terms, in the same order, with no additional terms.
(Optional) Click the Add Another button and repeat the previous two steps to create additional search term triggers.
Enter an absolute or relative link in the Redirect Link field.
Depending on your match mode, the search terms that you entered get redirected to this location.
Each search term trigger appears in its own row in the Keyword Redirects table.
