You can set a rule to be displayed when a user searches for specific terms.
For example, if you create a dynamic page for Canon cameras, you might want it to be displayed when a user searches for the term "Canon." You can accomplish this by setting the term "Canon" as a search term trigger.
To trigger based on a search term:
Check the toolbar and verify that you are working in the correct project.
Click the rule that you want to edit in the Rules section of the navigation tree.
The Add/Modify Location dialog box sppears.
Select a match mode from the drop-down list:
In Match All mode, all of the words of the user's query must match (without regard for order) the search term location for the rule to be displayed.
In Match Exact mode, all the words of the user's query must exactly match a the search term location for the rule to be displayed. Unlike the other two modes, a user's query must exactly match the search term location in the number of words and cannot include any extra words.
Click Set to copy the search term location to the Search Term list.
To specify multiple search term locations, repeat the previous steps. To add a refinement trigger, follow the steps for triggering based on refinements.