Dynamically created URLs that are composed of meaningless, randomly generated strings can lower your site's search engine ranking and make it harder for users to recognize your site. The Assembler API includes classes that enable you to create site links using directory-style URLs. These URLs include keywords and store the dynamic information in the base URL rather than in the query string.

The resulting URLs do not contain any URL query parameters. Instead, all of the necessary values are stored in the URL path, resulting in search engine-friendly URLs.

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