This guide is designed to give business users a comprehensive understanding of Oracle ATG Web Commerce Outreach (ATG Outreach). It provides information on how to use ATG Outreach to create and manage customer interactions in the form of marketing and service-oriented campaigns, for example product promotions, purchasing incentives, or alerts that tell customers about a change in service. Campaigns can be as simple as a “Welcome” e-mail that you send to all users who register at one of your Web sites, or you can create complex, multi-step, multi-channel campaigns that respond to individual users according to their behavior over a specified period of time. Campaigns can be list driven, event driven, or a combination of both types, giving you a high degree of flexibility in the campaigns you create. ATG Outreach also provides you with reporting tools to understand and measure the effectiveness of your campaigns, allowing you to refine them for future deployments.

ATG Outreach consists of two modules:

ATG Outreach Server: Provides access to the campaign creation and management interface. Through this interface, you set up customer segments, create personalized e-mails, and structure your campaigns to send e-mails or deliver Web and other content to your sites. It also provides reporting functionality that allows you to track the status of your campaigns.

ATG Outreach Production/Staging module: Sometimes referred to as the runtime server. This module contains the customer-facing part of the application. It handles the delivery of campaigns to your customers and logs data from customer responses for use in reporting. This module is typically managed by an application administrator. For information on how to configure and maintain it, refer to the ATG Outreach Administration and Development Guide.