ATG Outreach uses the content management features of ATG Content Administration to manage campaign content (for example, any text or images that appear in an e-mail). You create and manage your content for campaigns on an internal server. The content is then published, or deployed, to your customer-facing Web sites by ATG Content Administration.

The following definitions are provided to help you understand how campaigns are managed and deployed. For more information, see the ATG Content Administration Programming Guide and the ATG Content Administration Guide for Business Users.