The Email Campaign Details report provides data for campaigns that are initiated by a Send Email Communication action. After you select the Email Campaign Details option in the Reporting Center, you specify options that determine the report and time frame to display:
Campaign Name: Identify the campaign you want to report on by entering a keyword from the campaign’s name and click Search (note that the campaign name must start with this keyword – to select a different type of keyword search, click Options).
Alternatively, to display a list of all campaigns, type a percent symbol and click Search.
Then select the campaign from the Choices list.
Start Date/End Date: Select the time period for which you want to view report data. The report includes any campaign that exists in your system during the specified time frame. The report shows data from 12:00 AM GMT on the start date to 11:59 PM GMT on the end date. Depending on your location, you may have to take the time difference into account when you view the report data.
Show Percentages: If you select Yes here, the report includes columns that show percentage data (see below). If you select No, these columns do not appear, which reduces the width of the report and may make it easier to view and print.
Click Finish.
The Email Campaign Details report includes the following information (if applicable) about each stage and action in the specified campaign:
The names of any landing pages included in any e-mails sent.
Segment size (the number of profiles that ATG Outreach was able to target for the specified element). The value is the number of profiles in the segment minus any whose “receive e-mail” property is set to No.
Example: You have a Send Email Communication action targeted to a segment that includes five profiles. These profiles have the following e-mail addresses and associated profile properties:
jamie@example.com (e-mail status = valid; receive e-mail = yes)
louise@example.com (receive e-mail = no)
gerard@example.com (e-mail status = invalid)
mary@123456 (e-mail status = invalid)
123456@example.com (e-mail status = invalid)The segment size shown in this column for this example would be 4, or the number of profiles in the segment (5) minus any that have the “receive e-mail” property set to No (1).
Note that this number can change according to when you generate the report. For example, the number of people who have completed an event affects the number of people to whom a responding action can be targeted.
The number and percentage of delivery failures.
The number and percentage of e-mails delivered.
The number and percentage of e-mails that were confirmed as opened. Appears if you used the Insert E-mail Tracker option for the e-mail (see Tracking Opened E-Mail).
The number and percentage of hard bounces (e-mails that were not delivered because of errors and that cannot be redelivered, for example because the e-mail address did not exist).
The number and percentage of soft bounces (e-mails that were not delivered because of a temporary lack of services and that can be redelivered).
The number and percentage of people who elected a global opt-out as a result of receiving an e-mail from this campaign. Note that you would have to include a landing page link to a page including a global-opt out form, and an event that would track the submission of that form, for the report to be able to show this data.
The number and percentage of people who clicked each landing page link.
In the report columns that contain segment-related data, the number that appears is a link you can use to view the profiles that made up the segment. For example, in the Sent column, you can click the number to see the profiles to which the e-mails were sent.
If ATG Outreach is running in a multisite environment, the report heading shows the Web site to which the campaign applies (all sites or a single site).
