For each running or completed ATG Outreach campaign, you can generate the following reports:
Campaign Overview Report: shows the target audience, estimated cost, and estimated response rate that you entered in the campaign’s Properties tab. Also shows the number of people who opted out of a campaign.
Email Campaign Details Report: provides detailed information about each stage and action in an e-mail-initiated campaign, showing data such as the number of e-mails sent, the number successfully delivered, and the number of people who opted out of the campaign.
Campaign Revenue Report: Available if your installation includes Commerce. Shows order-related data such as the total revenue attributed to this campaign, the number of orders submitted by campaign participants, and the conversion rate.
To generate a report, complete the following steps:
From the Business Control Center Home page, select Operations > Outreach > Browse Campaigns, and then click the name of any existing campaign. Alternatively, create a new campaign.
Display the Reports tab.
Click the link that appears in the tab: “Click here to view campaign reports in the Reporting Center.”
Note: If the error message “HTTP Status 404 - /arc” appears when you click the link, make sure your reporting components have been installed and configured correctly. See the ATG Outreach Administration and Development Guide for more information.
When the Reporting Center main page appears, navigate to the ATG Outreach reports, typically by clicking through this folder path: ATG > Marketing > Campaigns.
Select the report you want to view. In some cases you then complete additional fields that allow you to select a specific campaign or define the reporting time period. See Campaign Overview Report, Email Campaign Details Report, or Campaign Revenue Report for more information.
