Projects represent business activities that involve several tasks that can be completed over a period of time by one or more people. Each project is associated with an underlying workflow, which controls the lifecycle of the project, determining the number of tasks it has and the order in which they should be completed. ATG Outreach has three project types: a campaign project, which you use to create and manage campaigns, a campaign template project, and a list import project, which you use to import mailing lists for use in campaign segments.

Projects allow you to share the work of creating campaigns and mailing lists with other people in your organization; for example one person can be assigned the task of creating a campaign, and a second person can be assigned the task of approving the campaign and deploying it to the production server. For more information, see Using ATG Outreach Projects.