This action allows you to use a customer event as a trigger for further campaign activity. For example, you could set up a Wait for Event action that waits for a customer to visit a given page on your site (perhaps a page that offers a time-limited promotion) and then add a Send Email Communication action that responds to the page visit with an additional offer.
To create a new Wait for Event action, complete the following steps:
Select Wait for Event from the New Action list, and click Add New Action.
Name (required). Used by ATG Outreach only and not visible to customers. Defaults to New Wait for Event. For reporting purposes, make sure the name of each action is unique within a campaign.
Description (optional).
Segments (required): One or more groups of customers that you want the action to apply to. You can specify an existing segment or create a new one. For information, see Adding Segments.
Click Choose Event, and then either search for an existing event or click Create New Event. The Event Picker appears and allows you to search for an existing event or create a new one. To search for an event, enter the first few characters of its name in the Keyword field in the Search tab and click Go. Leaving the Keyword field blank acts as a wildcard, causing ATG Outreach to search for all events.
See Adding Events for information on how to create a new event.
