When you add a Send Email Communication action to a stage, you provide the following information to define the action:
Name (required). Used by ATG Outreach only and not visible to customers. Defaults to New Send Email Communication. For reporting purposes, make sure the name of each action is unique within a campaign.
Description (optional).
Segments (required): One or more groups of customers that you want to receive the e-mail. You can specify an existing segment or create a new one. For information, see Adding Segments.
Override Frequency of Contact Policy: Your application administrator can set a limit on the number of e-mails that can be sent to customers. The limit works by requiring that a certain amount of time (days or hours) must pass between e-mails to a single customer. For example, if the limit is five days, any customers who receive an e-mail on Monday cannot receive another e-mail until Saturday, and they will be automatically excluded from the recipient list for any e-mail you send on Thursday. To ignore this limit and send the e-mail to all customers in the specified segments, check the Override Frequency of Contact Policy option.
Landing Pages (optional): Specify one or more landing pages, which are the pages on your site where you want customers to arrive after clicking links in the e-mail.
The HTML editor you can use to create the text for the e-mail has a menu that allows you to insert a link to a landing page automatically. By adding the landing pages here, you make them available to the editor.
For detailed information, including information on how to add an event that is related to a landing page, see Adding Landing Pages.
Email Content: Use these fields to set up the template that defines the e-mail message, including the text and any images that you want the message to contain.
Subject (required): Type the subject line of the e-mail as you want customers to see it in their e-mail clients.
From (required): Type a valid e-mail address that represents the address you want customers to see in the From field of their e-mail clients (for example
support@example.com).Reply-To (optional): A return e-mail address that is different from the e-mail address of the server that sends the mailing. For example, you might want recipients to send replies to a specific customer support address.
HTML content (optional): Click Create to specify the contents of the message template in HTML format. Click Browse to select an existing template. For detailed information , see the Using the HTML E-Mail Editor chapter.
Note that you are required to supply either HTML content or text content.
Text content (optional): You can create e-mail content in both HTML and text format so that e-mail is sent in multi-part MIME format. Use the Text Content fields to supply an alternative, text-only version of the message. If a customer’s e-mail system does not support HTML-based messages, he or she automatically receives the plain text version.
If you do not provide a text version, and the customer’s mail system does not support HTML, the HTML version is automatically converted to text. However, the results of an automatic conversion from HTML can be undesirable. Supplying a text version is recommended because it gives you better control over the results.
