Oracle Data Cloud Platform Feature Availability

Certain features and functionality that are available upon request. You can request them and ask for more information by logging in to My Oracle Support

Add-on cloud services

The Oracle Data Cloud platform currently offers the following additional cloud services upon request.

Features not included in product SKUs

• Look-alike modeling
• Match multiplier - currently in controlled availability
• Media audience analytics - currently in controlled availability
• Offline onboarding
• Server data transfer batch for first-party data

Features that increase product SKU thresholds

• Additional categories
• Additional page views
• Additional unsampled reports
• CRM onboarding, such as site match and third-party match integration

For more information about add-on cloud services, see:

• Oracle Data Cloud Service Descriptions and Metrics
• Oracle Marketing Cloud Service Descriptions and Metrics

App partner integrations

The Oracle Data Cloud platform currently offers apps from the following partners in order to ingest and activate data. If the marketing channels you purchased already include these integrations, you can add them at no additional cost.

Analytics

• Resonate Analytics: Unlock the value of your data stored in the Oracle Data Cloud platform. Resonate’s two-way integration with Oracle’s DMP will provide you insights into your own customers to improve your overall marketing, messaging and advertising. For instructions, see Resonate Analytics.
• Visual IQ: Use your Oracle Data Cloud platform data in Visual IQ's Audience IQ suite to measure and evaluate the performance of your target audiences and media campaigns. With the analytics and reports provided in the Audience IQ suite, you can identify the top categories, audience segments, and ad placements that drove conversions, and the full sequence of events that led to them. For instructions, see Visual IQ.

Dynamic creative optimization (DCO)

• Adobe Target: A personalization solution that makes it easy to identify your best content through tests that are easy to execute. So you can deliver the right experience to the right customer. For instructions, see Adobe Target.
• Ensemble: Use your Oracle Data Cloud platform data with Ensemble to create high-performance campaigns. Ensemble streamlines the ad creation process with flexible ad templates, offers mobile ad serving features through HTML5, and extends retargeting across customer verticals.
• Flashtalking (JSON Return Tag): Provides advanced targeting capabilities to help you deliver fresh, engaging creatives on every impression. Flashtalking 's platform helps you schedule ad versions, test and refine offers, localize campaigns, and manage dynamic ad content. For instructions, see Flashtalking.
• Innovid: The world’s leading video marketing platform, empowering advertisers to create, deliver and measure the most innovative video experiences on any device and media outlet, while increasing scale, efficacy and ROI. For instructions, see Innovid.
• Spongecell: Leverage your data to optimize creatives and ensure delivery of personalized and relevant video, desktop, and mobile ads. Spongecell's data integrations and streamlined workflow inform your creative decisions and help you to build powerful online campaigns.
• Telogical: Telogical's Predictive Creative Server combines machine learning with your Oracle Data Cloud platform data to dynamically select the best creative to serve each user. Monitor results with an Audience Profiles Dashboard that shows which audiences over perform with each creative.

Email

• Oracle Eloqua: Enables marketers to plan and execute campaigns while delivering a personalized customer experience for their prospects. Campaigns greatly scale for audiences across channels including email, display search, video, and mobile. Currently in controlled availability.

Look-alike modeling

• Oracle Modeling 360: Install the Oracle Modeling 360 app to create look-alike models that identify high-value users who behave similarly to your best customers and converters so that you can increase the reach and precision of your target audience. For instructions, see Oracle Modeling 360.

Media targeting

• Adconion: A global multi-screen and multi-channel audience platform that enables content owners, app developers, and device manufacturers to monetize their global audiences across multiple devices and screens.
• Adelphic - MAID: A mobile and cross-device programmatic demand side platform that supports mobile advertising IDs (MAIDs).
• Adform: A comprehensive display ad platform that provides mutual clients with campaign planning, ad serving, optimization, analytics, reports, and other features. For instructions, see Adform.
• Adobe Ad Cloud: A converged TV and video advertising platform for optimizing the performance of your video and display advertising campaigns.
• AdTheorent - MAID: Technologies and solutions for predictive audience targeting delivered in conjunction with account management, creative services, strategic services, and real-time reporting. This app supports MAID ID sources.
• Aki - MAID: A mobile ad solution that maps varying mobile behavior and identifies which moments present the best opportunity for your campaigns. This app supports MAID ID sources.
• AppNexus: A programmatic advertising platform that powers marketplaces and helps customers to innovate, differentiate, and transform their businesses. For instructions, see AppNexus.
• Avocet: A platform for buying and serving digital advertising across all screens in real-time. Features fraud protection, viewability, data-enrichment, optimization, mobile, video, and strict brand safety. For instructions, see Avocet.
• Bidtellect: A marketing platform including real-time targeting, retargeting, native advertising, and other solutions for driving client ROI.
• Centro: Use Centro's demand-side platform to build and optimize media targeting campaigns in real-time. For instructions, see Centro.
• Cheetah Mobile - MAID: An advertising platform that combines Cheetah mobile apps with a network of publishers to deliver global reach. This app supports MAID ID sources.
• Collective: Data-driven technology and programmatic expertise for unifying advertising across platforms, screens, and formats.
• Conversant: Conversant's personalization platform, media programs, and affiliate marketing network help publishers and advertisers motivate people to engage, connect, and buy. Conversant combines the strengths of ValueClick Media, Commission Junction, Mediaplex, Greystripe, and Dotomi to help companies grow. For instructions, see Conversant.
• Criteo: A global performance marketing technology company that enables ecommerce companies to leverage large volumes of data to efficiently and effectively engage and convert their customers. For instructions, see Criteo.
• DataXu Audience Injection - Cookies: Automated mapping of your Oracle Data Cloud platform cookie data to provide programmatic marketing analytics, media activation, and data management. For instructions, see DataXu.
• DataXu- MAIDs: Automated mapping of your Oracle Data Cloud platform first-party MAID data.
• Demandbase: A B2B targeting and personalization platform that enables marketers to deliver personalized ads targeting specific businesses across the web and then tailor the messages on their websites to convert these companies to customers. For instructions, see Demandbase.
• Digilant - Cookie: Provides customized digital media solutions that seamlessly plug into the programmatic ecosystem. For instructions, see Digilant.
• Digilant - MAID: Provides customized digital media solutions that seamlessly plug into the programmatic ecosystem.
• Dstillery: Extracts signals intelligence from desktop, mobile, and location data to help marketers build custom audiences and activate them across all screens. Create data-driven marketing solutions that are brand-specific, cross-channel, and tuned to perform.
• e-planning: Target your campaigns in e-planning ad server. For instructions, see e-planning.
• Exponential: Delivers innovative advertising experiences that transform the way brands interact with audiences across desktop and mobile. Exponential's platform fuses one of the largest digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and action.
• Exponential - AdoTube: An in-stream video advertising solution that delivers interactive brand experiences, which are uniquely designed to achieve maximum impact and optimal user engagement.
• Eyeview: Outcome-based video marketing helping drive ROI and increase brand visibility through our video marketing technology.
• Facebook - Custom Audience (Pixel): Leverage your first-party Oracle Data Cloud platform data to retarget your site visitors with Facebook ads. For instructions, see Facebook.
• FreeWheel: Premium video technology enabling clients to manage audiences across devices and monetize content. Use this app to target Oracle Data Cloud categories within FreeWheel's MRM audience management interface to deliver video ads. For instructions, see FreeWheel.
• Google Ads Display Network (GDN): A collection of websites that show ads, including Google-specific sites, such as YouTube and affiliate sites via AdSense and AdMob. Use your Oracle Data Cloud platform data to determine which users to serve ads to on various GDN sites. For instructions, see Google Display Network audience injection.
• Google DBM - Advertiser: DoubleClick Bid Manager (DBM) for Advertisers is Google's demand-side platform, which is integrated with Google's ad exchange (AdX) and other RTB sources. Activate your Oracle Data Cloud platform data in real time with Google's proprietary technology for bidding, targeting, and optimization. This app supports cookies and MAID ID sources. For instructions, see Google DBM audience injection.
• Google DBM - Partner: DoubleClick Bid Manager (DBM) is integrated with Google's ad exchange (AdX) and other RTB sources. Activate your Oracle Data Cloud platform data in real time with Google's proprietary technology for bidding, targeting, and optimization.
• Google - DoubleClick for Publishers: DFP provides access to a vast network of unique users and tools for managing, delivering, and measuring the performance of ads. Use your Oracle Data Cloud platform data with DFP to create complex audiences for precise targeting at scale. For instructions, see DFP.
• Infectious Media - Cookies (Global): A demand-side platform (DSP) with a suite of bidding, analytics, and optimization tools that enables advertisers to gain insights, build audiences, and deliver customized international campaigns. For instructions, see Infectious Media.
• Infectious Media - MAID (Global): A demand-side platform (DSP) with a suite of bidding, analytics, and optimization tools that enables advertisers to gain insights, build audiences, and deliver customized international campaigns. This app supports cookie and MAID ID sources.
• Innovid: Innovid is a video marketing platform that enables you to optimize your creative ad components based on users' attributes. For instructions, see Innovid.
• LKQD - MAID: A multi-screen video ad serving solution built for publishers with a feature-rich video player to enable easy setup and scalability across all environments. This app supports MAID ID sources.
• MediaMath: MediaMath's TerminalOne Marketing Operating System empowers marketers with an extensible, open platform to activate data, automate execution, and optimize interactions across all addressable media to deliver individualized experiences for consumers. For instructions, see MediaMath audience injection.
• Microsoft Media Network (third-party data): A premium display advertising network where campaigns run in brand-safe environments built on quality display, video, and mobile inventory from some of the most trusted third-party partner sites on the web.
• Netmining: Intelligent audience targeting solutions, including Audience Extension, Contextual Targeting, Custom Targeting, Dynamic Creative, and Smart Remarketing.
• NetSeer: Provides ad solutions for advertisers and publishers driven by the company's patented ConceptGraph intent engine. NetSeer delivers exceptional advertising performance across desktop, mobile, and video inventory backed by its hallmark values of accuracy, relevance, and brand-safety.
• Opera Mediaworks - MAID (AdColony): A mobile advertising platform that provides an open and vibrant marketplace for publishers and advertisers across the globe. This app supports MAID ID sources.
• Outbrain: A content discovery platform enabling marketers to get their content discovered natively across the premium global publishers.
• PulsePoint: An advertising platform that combines programmatic targeting, distribution, and optimization with the art of content marketing. PulsePoint's solutions include real-time bidding, content marketing, data insight, programmatic video, mobile, and native advertising.
• Quantcast: If you are a publisher, you can use Quantcast's data-intelligence platform to better understand audiences and how content resonates with the consumers you want to attract and retain. If you are a marketer, you can leverage Quantcast's understanding of online behavior and predictive advertising capabilities to reach the customers who are most likely to engage with your messages. For instructions, see Quantcast.
• Rocket Fuel: A media-buying platform that provides data management, site optimization, and predictive analytics to improve the effectiveness of programmatic marketing across web, mobile, video, and social channels. For instructions, see Rocket Fuel.
• Rocket Fuel MAID: A media-buying platform that provides data management, site optimization, and predictive analytics to improve the effectiveness of programmatic marketing across web, mobile, video, and social channels. This app supports MAID ID sources.
• Rubicon Project: An automated advertising platform that enables publishers, brands, content creators, and application developers to safely transact advertising requests and improve the experiences of consumers. For instructions, see Rubicon Project.
• Run - Desktop: Programmatic advertising technology.
• Run - MAID: Programmatic advertising technology. This app supports MAID ID sources.
• Run - Mobile Web: Programmatic advertising technology.
• Sizmek - MAID: Open Ad Management with flexible solutions for marketers and publishers that combine programmatic efficiency with creativity. This app supports MAID ID sources. For instructions, see Sizmek.
• Smart AdServer: An integrated ad server and RTB+ Solution that allows you to maintain control over your media assets with a robust engine to drive revenues at any scale. For instructions, see smart_adserver.html.
• Sociomantic (EU and US): Programmatic display ad solutions via real-time bidding that help ecommerce marketers connect brands to the people who are most likely to respond to personalized web experience.
• SundaySky: A video marketing platform that enables brands to deliver scalable one-to-one video experiences in real time throughout the customer life cycle. SundaySky combines the power of video with personalized storytelling to engage prospective customers and foster long-term relationships. For instructions, see SundaySky.
• Survata: Survey your audience by tying your Oracle Data Cloud audiences to online surveys. For instructions, see Survata.
• Taboola: Deliver your Oracle Data Cloud audiences to Taboola's content discovery platform. Thousands of leading publishers, marketers, and agencies use Taboola’s predictive technology to increase user engagement, monetize their traffic, and distribute their content. For instructions, see Taboola.
• The Trade Desk: A demand-side platform that enables agencies, aggregators, and their advertisers to manage display, social, and video campaigns. The Trade Desk's behavioral targeting, full-funnel attribution, and detailed reporting let you know what's working so you can adjust and automate optimal bidding strategies.
• The Trade Desk - Audience Injection (Cookies): The Trade Desk is a demand-side platform that enables agencies, aggregators, and their advertisers to manage display, social, and video campaigns. The Trade Desk's behavioral targeting, full-funnel attribution, and detailed reporting let you know what's working so you can adjust and automate optimal bidding strategies. Use this app to deliver data linked to cookies to The Trade Desk platform. For instructions, see The Trade Desk audience injection.
• The Trade Desk - Audience Injection (MAIDs): Use this app to deliver data linked to mobile advertising IDs to The Trade Desk platform.
• Tremor Video: A complete programmatic solution that enables seamless transactions in a premium video marketplace by offering control and transparency. Tremor Video's all-screen technology makes every advertising moment more relevant for consumers and delivers maximum results for both buyers and sellers.
• Tremor Video - MAID: A complete programmatic solution that enables seamless transactions in a premium video marketplace by offering control and transparency. Tremor Video's all-screen technology makes every advertising moment more relevant for consumers and delivers maximum results for both buyers and sellers. This app supports MAID ID sources.
• Verve - MAID: A dynamic location mobile marketing platform. For instructions, see Verve.
• Videology: A leading provider for converged TV and video advertising technology. By leveraging the power of consumer data, Videology empowers marketers and media companies to optimize the performance of video and display advertising campaigns and provide consumers with a more relevant experience. For instructions, see Videology.
• Videology - MAID: A leading provider for converged TV and video advertising technology. By leveraging the power of consumer data, Videology empowers marketers and media companies to optimize the performance of video and display advertising campaigns and provide consumers with a more relevant experience. This app supports MAID ID sources.
• Oath - Yahoo/Brightroll: Oath - Yahoo/Brightroll Automates digital advertising and offers tools for managing programmatic video, display, and native advertising solutions, a demand side platform, and an ad exchange.

Media targeting reference

See also:

• Media ad partners
• Media integrations

Offline onboarding

• Oracle OnRamp: The Oracle Data Cloud helps leading brands reach audiences of buyers across display, video, mobile and social. Our expertise spans the major consumer segments, including Retail, CPG, and Automotive. The Oracle Data Cloud has created some of the industry's biggest advancements in digital targeting and measurement and is recognized as the industry standard for accuracy and accountability.

Search

• Google AdWords RLSA: Google AdWords Remarketing Lists for Search Ads (RLSA) enables you to serve search ads to your site visitors based on attributes from your Oracle Data Cloud platform site data, offline data, and first-party data, and boost your paid search keywords when targeting your site visitors. For details on using this integration, see Google AdWords RLSA.
• Bing: Enables you to use your first-party Oracle Data Cloud platform cookie data to boost your paid search keywords when targeting your site visitors. Using your first-party online, CRM, and look-alike data, you can adjust bid boosts on your customers. This capability enables you to effectively create and scale search remarketing campaigns.

Site-side optimization (SSO)

• AB Tasty: A complete and expandable conversion optimization platform for fast return on investment. With AB Tasty, you can run A/B/n, split, multivariate and multi-page tests; personalize your marketing messages; and engage with your website visitors at the right time. For instructions, see AB Tasty.
• Adobe Target: A personalization solution that makes it easy to identify your best content through tests that are easy to execute. For instructions, see Adobe Target.
• Monetate: Monetate Live Audience provides clients with Oracle Data Cloud platform data for personalized marketing on their sites, analytics, statistical multivariate testing, visualizations, reporting, custom KPIs, and geotargeting.
• Optimizely: Empowers brands to optimize their websites and mobile apps to target visitors with relevant, personalized content that is tailored to their attributes. Use Optimizely to run A/B, multivariate, and multi-page funnel tests on your Oracle Data Cloud audiences. For instructions, see Optimizely.
• Oracle - Maxymiser: Enables marketers to test, target, and personalize what a customer sees on a web page or mobile app, substantially increasing engagement and revenue. For instructions, refer to the Maxymiser help.

Social

• Facebook: A global platform that gives people the power to build community and bring the world closer together. You can leverage your first-party Oracle Data Cloud platform data linked to cookies to retarget your site visitors with Facebook ads.

Related

App partner ecosystem

Data management partners

Oracle Marketing AppCloud partner applications