As part of your promotional campaigns or your plans to build long-term customer relationships, you can set up and send targeted e-mails – e-mails whose content is personalized for each recipient. The following example shows an e-mail message that has personalized content, highlighted here in italics:

To: mjones@example.com
From: customerservice@pioneerbikes.com
Subject: Order Confirmation

Dear Michelle Jones,

Thank you for your order. We shipped it today to:
430 Chestnut Street
Orpington, MA 12345

May we suggest ordering these great products to complement your
Arribia cycling gloves?

Arribia bike shorts
Springtrak insulated water bottle
Springtrak shatterproof helmet

Thank you for shopping with us!
Sincerely,
Customer Service
Pioneer Bike Store