Feature Innovators
Feature Innovators are rapidly deploying the latest strategic features from Siebel CRM. Learn more about the features that customers are using to drive business value and some of the highlights they have shared with the community.

User Experience
Allied Bank
Customer 720° View - unified customer view is leveraged by front-end users, comprehensive customer profiles, transaction history, and service interactions, ensuring efficient query resolution, proactive service recommendations, advanced machine learning algorithms craft the personalized engagement.
General Medical Council
Enhanced UX and Intelligent Search for UKs leading Healthcare institution
AirTel
Digital transformation, empowering enterprise by maximising competitiveness and client satisfaction through integrated customer data.
United Nations
Innovative UX for service agents improving productivity for worldwide service case management.
Die Mobiliar
Improved UX for their Open UI Partner Portal led to a 83% reduction in processing time and over 70% improvement in clicks.
Artificial Intelligence
Proximus
Along with their partner TCS, developed an integration with Github Copilot. Developers can pull & push code between a Siebel CRM code repository and Visual Studio. Solution gets code suggestions, code review, unit test cases for both Siebel CRM code and Open UI code.
Ideaport Riga
Created Magnet AI, a free, open-source solution, providing a low-code platform for prompt template management, knowledge base embedding and partial AI agent configuration. Easy to integrate with Siebel CRM.
Siemens
Enhanced multilingual communication in their Call Centers with AI-driven email translation. This has led to customer service teams overcoming language barriers, enhancing both agent productivity and customer satisfaction in multilingual environments.
Oracle Intelligent Advisor
Government of Hungary
Hungary’s Travel Cost Reimbursement Program (TCRP) uses OIA to assist citizens with the right to reimbursement of travel expenses when receiving healthcare in a town other than their own.
SBI Card
Oracle Intelligent Advisor is heavily integrated into Siebel CRM with almost 1300 business processes.
Siebel Mobile
Steris
Deployed Siebel Mobile for Sales and Service users, the application development customization effort reduced by 60% and use of the app enabled users to address and resolve 5 to 6 SRs each day from their smartphones.
CTI
Carnival Cruise Lines
Siebel CRM integrated with a cloud-based contact center solution for improved CX and AI-driven UX.
Swiss Legal Protection Insurance
Contact center solution based on Skype for Business and Siebel CTI integration.
O2 Slovakia
CTI integration of Genesys Workspace Desktop with new customer portal O4 and Siebel CRM
Continuous Integration, Continuous Delivery (CICD)
Siebel Cloud Manager
Government of Quebec
Implemented “lift and shift” of their existing Siebel CRM enterprise to OCI using Siebel Cloud Manager (SCM), with Oracle Kubernetes Engine and Autonomous Oracle Database, therefore simplifing the whole migration process.
Grupo Aval
Using Siebel Cloud Manager to deploy updates to all environments across 5 different organizations. Deployed using Kubernetes orchestration and running on the Oracle Autonomous database.
Integration
Sri Lanka Telecom
Empowering the Siebel CRM application to seamlessly integrate and connect with a diverse range of business enterprises.
Telkomsel
Extreme scale Siebel CRM application with capacity of ~2000 transaction per second and millions of batch records every day.
KeyBank
Siebel CRM application tightly integrated 60+ integrations, 200+ batch jobs and 50+ interfacing systems.
SBI Card
Siebel CRM processes more than 2 million digital transactions per day and consumes ~ 60 million data records daily via batch loads (EIM).
Deutsche Telekom
One of the largest CRM systems globally, with ~17,000 concurrent Siebel users, delivering 100,000 orders per day, 40,000 batch transactions per day across 200+ connected interfaces.
Allied Bank
ABL introduced myABL WhatsApp Banking, integrating AI-powered customer support and automated queries with Siebel CRM to improve customer experience.
Test Automation Framework
ANZ Bank
Australia and New Zealand Banking Group Limited (ANZ) implemented over 200 test cases using the Siebel Open UI Test Automation feature.
Siebel Applications
Sales
Equinix
Equinix, a leading digital infrastructure company, runs Sales, Service and Operations on Siebel CRM in the cloud.
Allied Bank
Sales leads captured from multiple sources, including digital channels, branch banking, and relationship managers, integrated into Siebel CRM automates lead prioritization, assigns tasks to relevant teams, and provides real-time insights into lead status and conversion trends.
Mitsubishi Fuso Bus & Truck
Oracle Siebel CRM hosts MFTBC’s enterprise core customer-facing processes, such as Retail Sales of New Vehicles, Used Vehicle Sales, Back Order, Service, Parts, Warranty, Insurance, offering an end-to-end Customer experience journey.
Daimler Trucks
Successfully run Siebel Sales for all Trucks sales.
Service
Learn more about Siebel Service
United Nations
Innovative UX for service agents improving productivity for worldwide service case management.
SBI Card
SBI Card run Siebel CRM as their mission critical customer servicing application. Used by 4500 Call Center as well as back-office agents for servicing customers.
NetCologne
Siebel CRM operates at the heart of Customer Service, offering Case Management, Customer 360, linking front and back office.
eBay
Using Siebel CRM 22.7 with headless operation (custom UIs) primarily for Service Request and Activity tracking, processing 120k SRs p/day.
Swisscom
With a successful transformation journey, Swisscom realized a 23% reduction in total cost of ownership (TCO), resulting in significant cost savings.
Partner Relationship Management
Learn more about Partner Relationship Management
American Airlines
Extreme Scale Loyalty and Partner Portal Running on the Oracle Cloud
Die Mobiliar
Achieved improved UX built on Open UI framework for Open UI Partner Portal. Improved productivity and reduced button clicks for users.
Master Data Management
Learn more about Master Data Management
Westpac
Siebel UCM at scale for Leading Australian Bank as their Customer Master data platform.
Allied Bank
9.9m MDM customer records, averaging 1 million batch transactions per day.
Marketing
Learn more about Siebel Marketing
Allied Bank
Campaign Management within Siebel CRM empowers ABL to execute highly targeted marketing campaigns based on customer segmentation, transaction behavior, and engagement history.
Grupo Aval
Siebel CRM Campaign Management supporting over 450 campaigns launched in the last 8 months.
Loyalty
Learn more about Siebel Loyalty
American Airlines
Biggest Siebel Loyalty implementation worldwide. Self-healing CRM runs on OCI with Containers & Kubernetes.
SJ Trains
SJ is Sweden’s leading train operator, Siebel Loyalty manages 1.6m+ members and provides SJ instant access to customer data - critical for creating personalized cross channel communications
SMILES
Customer loyalty service is all smiles after nearly eliminating downtime and boosting performance with Oracle Exadata and Oracle Cloud Infrastructure.
Commerce
Learn more about Siebel Commerce
Sibur
Sibur is one of the world's fastest-growing petrochemical players. They operate Siebel eCommerce for their online shop.
Siebel Industry Applications
Automotive
Mitsubishi Fuso Bus & Truck
Standardized their Retail Processes with Siebel CRM as the core Sales & Service Platform
TATA Motors
Extreme scale Dealer Management solution with Siebel Automotive, ROI and improved agility by moving Siebel CRM to OCI, providing system readiness for their EV market expansion.
National Roads and Motorists' Association (NRMA)
NRMA use Oracle Siebel CRM in the Oracle Cloud to manage critical membership and dispatch functions for roadside assistance.
Communications
TIM Brazil
Maximum speed and agility for leading Telco with Oracle Cloud. Substantial cost savings and performance improvement by moving Siebel CRM to OCI.
Vodafone
The largest Siebel CRM deployment running on OCI with Kubernetes worldwide. The modernized system processes 200,000 orders per day on a 100 TB database, significantly boosting operational efficiency.
AirTel
Digital transformation, empowering enterprise by maximising competitiveness and client satisfaction through integrated customer data.
Swisscom
With a successful transformation journey, Swisscom realized a 23% reduction in total cost of ownership (TCO), resulting in significant cost savings.
Deutsche Telekom
One of the largest CRM systems globally, with ~17,000 concurrent Siebel users, delivering 100,000 orders per day.
Proximus
Proximus run Siebel Communications on the Oracle Cloud and use Github Copilot for GenAI code-assist with Siebel CRM.
Telkomsel
Extreme scale CRM implementation supporting the largest mobile operator in Indonesia with 160+ million subscribers and 100+ million broadband users.
NetCologne
Siebel CRM operates at the heart of Customer Service, offering Case Management, Customer 360, linking front and back office.
Izzi
Izzi Improves Customer Experience and Revenue Growth with Oracle.
Telecommunications Operator (EMEA)
Reduced AHT by 26% and reduced deployment time from 4 hours to 2 minutes, after upgrading Siebel CRM to the latest release.
Financial Services
Grupo AVAL
Financial Services digital transformation with Siebel CRM, Oracle Autonomous database and cloud native architecture in the cloud.
Rabobank
Agile CI/CD - perform daily updates to their mission-critical Relationship Management Application for ~15,000 users.
KeyBank
Re-imagined Sales and Client Engagement Processes through Siebel Modernization.
Allied Bank
Award winning bank powered by Siebel CRM and the Oracle Digital Banking Platform
Westpac
Leading Australian Bank operates Siebel CRM as their Customer Master Data platform.
Caja Los Andes
Migrated Siebel CRM to OCI, improving business transaction performance and time to market to deploy new services, reducing the cost and risk.
Australian Finance Group
Hybrid Financial Services platform with on-premises applications and those running on the Oracle Cloud.
Emirates NBD
Banking efficiency - Intuitive Customer 360 view for improved Customer Experience and Straight-Through Process Automations with 64% processes fully automated.
SBI Card
Mission critical Siebel CRM implementation, heavily integrated and powering 24/7 Call Center operation.
die Mobiliar
Provides the best comprehensive insurance solutions in Switzerland. Achieved improved UX built on Open UI framework for Open UI Partner Portal.
Public Sector
The Open University
Siebel CRM operates in OCI and is responsible for providing service management capabilities.
Immigration, Refugees & Citizenship Canada
Siebel CRM is responsible for processing all immigration into Canada, an automated process provides a response in 15 minutes on average. For the 4th year in a row, Canada was the top resettlement country in the world.
Abu Dhabi Judiciary Department
Operate Siebel CRM for Civil and Criminal Case Management, Judiciary services with automated paperless services.
Department of Work and Pensions
Siebel CRM on OCI, used to manage cases, customer accounts for pension centres in the UK.
Ontario Ministry for Transportation
Operate Siebel CRM to manage vehicles, drivers, orders, inventory etc. achieving high data accuracy & productivity with consumer centric system.
Australian Department of Social Services
Siebel CRM is used for Public Sector Service, with user friendly, process driven portals, including guided assistance, predictive search and accessibility improvements catering for application processes and case management.
New York State Office of the Attorney General
Operate Siebel CRM on OCI, used for case management across a variety of departments including the New York State Justice Center.
High Tech & Manufacturing
Konecranes
Digital transformation with the Oracle Cloud and the Oracle Autonomous Database for leading lifting equipment and services manufacturer.
Voltas
Improved the direct sales channel for Annual Maintenance Contracts (AMCs) with a dedicated portal bypassing the need for third-party vendors who often prioritized their own products. This improved sales and gave Voltas greater control over their AMC offerings.
Travel & Transportation
American Airlines
Biggest Siebel Loyalty implementation worldwide. Self-healing CRM runs on OCI with Containers & Kubernetes.
SMILES
Highly scalable Siebel Loyalty solution running on OCI.
SJ Trains
Siebel Loyalty solution running on OCI for Sweden’s leading train operator.
Carnival Cruise Lines
Siebel CRM integrated with a cloud-based contact center solution for improved CX and AI-driven UX.
Consumer Goods
Reckitt
Siebel CRM drives analytical insights to ensure accurate forecasting for over 80% of all trade promotions and supply chain offering complete visibility across all promotions.
Utilities & Energy
Aguas Andinas
Achieving enhanced stability running Siebel CRM on OCI during times of uncertainty.
Indian Oil
Siebel CRM acts as both the customer master and operational backbone for ~15,000 dealers managing booking, payment, refill, and orders. Direct sales at over 30k petrol pumps, 15M loyalty customers and a huge 70 million API calls a day.
Healthcare
General Medical Council
Enhanced UX and Intelligent Search for UKs leading Healthcare institution
Clinixir
Clinixir doubles clinical trial efficiency and ensures safety with OCI
GE Healthcare
GE Healthcare uses Oracle's Siebel CTMS to drive business processes
Center for Research Promotion in Pediatrics (AML-BFM)
Helping thousands of children on an annual basis through the effective detection and distribution of therapies for leukemia.