Several Commerce Reference Store pages display different content depending on the ATG user segments a customer belongs to. To do this, they use content targeters that define different content for different segments. For example, the home page uses the HomeTheme
targeter to retrieve the hero image for the page, based on the user segments the current customer is in. For more information on Commerce Reference Store targeters, see Using Targeters, Slots, and Scenarios to Personalize Content for Customers.