Oracle ATG Web Commerce and Oracle Endeca Commerce provide features that support a number of Search Engine Optimization (SEO) techniques for making pages more accessible to web spiders (also known as robots), the scripts used by Internet search engines to crawl the Web to find pages for indexing. The goal of SEO is to increase the ranking of the indexed pages in search results.
Commerce Reference Store uses these features to provide implementations of the following SEO techniques:
URL recoding – Rewriting page URLs to make them more SEO-friendly.
Canonical links – HTML
<link>tags for specifying SEO-friendly URLs for web spiders to record.Sitemaps – XML files listing the URLs of all of the site’s pages, to make it easier for spiders to find the pages.
SEO tagging – HTML
<title>and<meta>tags for specifying search terms for indexing.
This chapter describes the SEO implementations used in Commerce Reference Store. It assumes that you are already familiar with the SEO functionality in Oracle ATG Web Commerce and Oracle Endeca Commerce. For information about Oracle ATG Web Commerce’s SEO support, see the Search Engine Optimization chapter of the Platform Programming Guide. For information about Oracle Endeca Commerce’s SEO support, see the Oracle Endeca Commerce Assembler Application Developer’s Guide and the Endeca Sitemap Generator Developer’s Guide.
