Engagement Engine Editor is a Software as a Service (SaaS) application that enables an organization to unify rule definition and management into one scalable and responsive solution.

The basic definition of a rule is a combination of zero or more conditions (a fact to check) and at least one action (an instruction to follow).

This can be approximately expressed as:

IF CONDITION IS TRUE THEN PERFORM ACTION

A rule with no conditions will always perform the true action(s) associated with the rule.

As well as enabling rule definition, you can use the application to manage a multi-site environment. A multi-site environment has a number of uses. You can use it to deploy rules to internal sites for testing and analysis before they are deployed on any public-facing environment. You can use it to distinguish between public-facing sites depending on specified criteria; e.g., you can define different sites for different product ranges, or for different geographical locations.

Engagement Engine Editor enables organizations to create and edit an unlimited number of sites.

All of these concepts are explained in more detail in Chapter 2 – A Conceptual Guide to Engagement Engine Editor and detailed instructions on how to use the application can be found in Chapter 3 – Using Engagement Engine Editor.