A site is a means of organizing rules with a common context. These can be distinguished by their position in the development lifecycle (e.g., development site, testing site, production site), by their function (e.g., there may be separate sites during a specific promotion), by their target audience (there may be separate sites for existing and new customers), or by geography (there may be separate sites for different territories).

Engagement Engine Editor will always ensure that there is at least one site defined for each account. If there is only one site displayed on the Dashboard and you delete that site, a new default site is created.

There is no limit to the number of sites you can create through your Engagement Engine Editor account.