Escalation and de-escalation are implemented by the Contact Us page in the Self Service application.
- Escalation shows customers how to contact the call center by one or more methods (such as e-mail or telephone) 
- De-escalation provides customers with an opportunity to perform additional research before contacting the call center, and provides some suggestions that may enable them to avoid contacting the call center - Self Service comes preconfigured with de-escalation reports, which provide information about the percentage of de-escalations and the rate of successful de-escalations. For information about running de-escalation reports, refer to the ATG Reports Guide 

