Oracle ATG Web Commerce pricing services revolve around pricing engines and pricing calculators. The pricing engine determines the correct pricing model for an order, individual item, shipping charge, or tax, based on a customer’s profile. The pricing calculator performs the actual price calculation based on information from the pricing engine. These services make it possible to generate prices dynamically under constantly changing business conditions.

The price lists feature allows you to target a specific set of prices to a specific group of customers. Price lists are managed through the ACC (see the ATG Commerce Guide to Setting Up a Store) or through Oracle ATG Web Commerce Merchandising (see the ATG Merchandising Guide for Business Users). For example, price lists can be used to implement sales prices. They can also be used for business-to-business pricing where each customer can have its own unique pricing for products based on contracts, RFQ and pre-negotiated prices.