You can generate reports on your Web application activity from SQL table data. This SQL table data can be generated from one or both of the following sources:
Data coming from and manipulated by the Personalization module
Data generated by the Batch Reporting Service
The Batch Reporting Service takes content information out of a repository and places it into a dynamically generated SQL table. It also generates a table of content groups, a table mapping content to content groups, and a table mapping profiles to profile groups. These tables are necessary for any content or profile related reports.
