When you create promotions that use an item discount type, you can focus the promotion on a particular item or set of items. For example, a visitor qualifies for a Free Water Bottle promotion when that visitor buys 3 pairs of brand X biker shorts. If you don’t specify a particular item, the promotion applies to all items; all users qualify for a free water bottle regardless of the contents of their cart.

To specify the items that a promotion applies to, click the name of the promotion, then click the Offer tab. Use the space beneath the Apply the discount to the following items label to build an offer rule, by changing the default selection, “all items,” to “every” or “up to.” You build an offer rule in much the same way you build a discount rule in the Conditions tab. See Building Discount Rules for guidance.

 
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