You can optionally promote custom properties by creating key/value pairs on the Properties tab of the Rule editor.

Rule properties are typically used to return supplementary information with promoted record pages. Properties could specify editorial copy, point to rule-specific images, and so on. For example, a property name might be set to “SpecialOffer” and its value set to “BannerAd.gif.” You can add multiple properties to a dynamic business rule. These properties are accessed with the same method calls used to access system-defined properties that are included in a rule’s results, such as a rule’s zone and style.

For details, see “Adding Web application code to extract rule and keyword redirect results”.

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